Writer
Do you need help telling your story?
I CAN HELP YOU FIND THE RIGHT WORDS.
I can capture your voice and empower you to achieve your goals.
Perhaps you’ve got a wonderful project, product or service that will benefit others, perhaps you’re organising an event that you know people will enjoy, or perhaps you want to create change by sharing your knowledge.
I can help you shape those stories into website copy, e-newsletters, case studies, position papers, user guides, podcast and short film scripts…
Language has the power and beauty to inspire people to do great things.
Scribe
Are you a consultant who facilitates strategic client workshops and conversations?
I CAN HELP YOU DELIVER YOUR WORK SO THAT YOU GET MORE DONE, IN LESS TIME.
We have a partnership that supports your clients. Together we help your clients understand what they could do to achieve their vision.
I help you to get a clear brief from your client, research the background information, get the clients thinking about key questions, and develop a session plan.
While you wrangle the conversations and ideas in the session, I write them into a document that clarifies the strategy.
I can make your job easier and your clients happier.
Talk to me about your next project.
Projects
Here are just some of my favourite client projects...
Websites
Between Footsteps is a playful sound art experience for children that empowers them to tell their stories and connect with their world.
The website is a critical part of the project, as it performs many important functions. It is an instruction manual that teaches people how to use Between Footsteps. It is a place where they can access key tools; the music and activity sheets. And it acts as a community hub where people can share their creative responses.
Between Footsteps is a sophisticated concept that needs to be expressed simply. And the website is used by children and their families. It needs to be informative, engaging and easy to use. Therefore the website uses a playful and inclusive tone to encourage its key audience, and it is structured along a straight, scrolling path to walk the reader clearly through the idea of Between Footsteps.
So how does the sound art experience work? Between Footsteps composes original music in response to a remarkable and interesting space like an exhibition, a sculpture park, a garden or any other beautiful location. Children listen to this music, choosing their tracks as they move through the landscape. This self-guided activity sparks children’s imaginations and inspires endless games, artworks, storytelling and performances. Activity sheets can help them further express their creativity.
The project is a partnership between composer/percussionist Elissa Goodrich and myself as the writer/dramaturg. There are expert contributions from childhood development specialist Dr. R.A. Goodrich, technical consultant Adrian Bruch, and musicians Elliot Folvig and Daniel Farrugia.
An example of Between Footsteps can currently be experienced at Heide Museum of Modern Art, Bulleen, Melbourne.
Services: Concept development, Research, Copywriting, and Website development.
Resource Guides
The ResourceSmart Schools initiative created sustainability resource guides to inspire the commitment, knowledge and enthusiasm required by its key audience to make big changes and have long-term impact.
ResourceSmart Schools is an initiative of Sustainability Victoria that helps Victorian schools embed sustainability in everything that they do. The initiative created the 'How to' guides for two of its key modules; Water and Biodiversity. The guides can be downloaded from the Sustainability Victoria website as beautiful and brightly designed PDFs (Biodiversity and Water).
In order to succeed, the initiative needs to motivate its audiences and provide them with the skills to make a real difference. Therefore these guides are practical, as well as inspiring, for their two distinct audiences; teachers and school management. The guides encourage both audiences to make structural and behaviour changes in their schools and local communities. To create this change, the tone of voice is clear and plain-spoken, as well as friendly and positive.
Services: Research and Copywriting.
Blog articles
Australian Renewable Energy Agency (ARENA)’s blog is a powerful tool that helps the agency engage its diverse audiences and achieve its overall purpose. ARENA’s purpose is to accelerate Australia’s shift to an affordable and reliable renewable energy future. Its role is to bring the best renewable energy ideas to life.
The blog is a useful way to share information, discuss ideas and inspire further innovation. It informs Australia about the interesting renewable energy projects, initiatives and advancements that the agency is supporting. The blog also discusses the questions, challenges and potential solutions that are relevant in our current renewable energy landscape.
There is a variety of contributors who write about a number of different topics. Therefore there is a range of voices and styles to interest ARENA’s different audiences.
The blog articles can be thoughtful, conversational and informal by using language that is playful, plain-spoken and interesting. Articles can also employ more direct, informative and specialised language to explain clearly the technical, political and fast changing world of renewable energy.
A selection of my ARENA blog articles:
Perfect conditions in a former no-go area
From Elvis to the moon and the stars; a small town’s solar powered adventure
Big business beckons for locals
Deputy PM breaks ground on the (solar) farm
Services: Research and Copywriting
Reports
Our Watch created a progress report to showcase the good work the organisation has achieved and to introduce its future projects. As a consequence, the report demonstrates the organisation’s value and direction to help develop further partnerships and funding relationships.
Established in 2013, Our Watch provides national leadership to create an Australia where women and their children live free from all forms of violence. Our Watch builds the skills, capacity, knowledge, and agency of others so that change occurs at all levels of society. To achieve this, the organisation works in partnership with Government and institutions, organisations, communities and individuals.
The organisation has progressed significantly in its four short years of history. So this report is a celebration of the organisation’s communities, partners and funding supporters. The report comes alive through a powerful explanation of Our Watch’s purpose and approach, and through the words of its communities who describe the impact of the organisation.
Services: Editing and Copywriting (in partnership with Midnightsky)
My stories
As well as my client stories, I have my own tales to tell...
IN PODCAST*
*Adult language and themes (16+ years)
ON STAGE
ON RADIO
IN PRINT
About me
I love using language to stimulate critical thought and clear action. And also to entertain.
I write with a clarity and vibrancy that inspires your audiences to change the world.
For over a decade I’ve gathered many experiences as a communications strategist and a copywriter, and in my own practice as an artist and storyteller.
I find inspiration and satisfaction by working with organisations that make a difference.
That’s why I’ve worked with the health, arts, leadership, community development and sustainability sectors. And I’ve had experience in corporate, not-for-profit, and government settings.
My collaborations with good people include the Australian Renewable Energy Agency (ARENA), Launch Housing, Australian Energy Foundation, Domestic Violence Resource Centre Victoria, Monash Sustainable Development Institute, Engineers Without Borders Connect, the Department of Health and Human Services, Port Phillip EcoCentre, Carlton Neighbourhood Learning Centre, Royal Botanic Gardens Victoria, Austin Health, Our Watch, Sustainability Victoria, Women’s Health Victoria, Dancehouse, Climateworks Centre, WIRE and VicHealth.
Contact me
Your project is unique.
Let’s talk to see how I can help.
